Published at Wednesday, April 03rd, 2019 - 08:39:32 AM. Home Decoration. By Amory Hofmann.
Highlighting quality always helps. A design done well—whether its a fresh aesthetic, harmonious colors, layout with good circulation, or perfect installation—is likely to impress, even if its not in the buyers taste. “If you do anything really well and make consistent choices throughout a home, you can usually get away with them and appeal to a wide circle,” says New York-based designer Carolyn DiCarlo. Pogonitz agrees, noting a common reaction to the excellent execution of a wild design is “I can live with this for a while.” In one kitchen she updated eight years ago, Cheryl Kees Clendenon, owner of In Detail in Pensacola, Fla., made novel but quality choices not widely used then (though increasingly common now). “I painted upper and lower cabinets different shades and installed a glass countertop on an island. Some real estate salespeople seemed nervous, but the savvy listing agent played up that it was a custom design. It sold right away,” she says.
Bedgood spent his first half-dozen years as a real estate professional in Savannah, Ga., where he began cultivating the niche. He would canvass local neighborhoods and snap photos of midcentury modern homes, researching tax records and adding pertinent information to his database. Hed also personally reach out to homeowners, either by knocking on doors or sending a handwritten note. The intention was less about future sales and geared more toward simply introducing himself and expressing admiration for the condition and style of the home, something homeowners seemed to appreciate. “A lot of it was just approaching them and saying, ‘Hey, I live in a midcentury house too. I saw your house; its amazing. I love it, ” he says. “They want to talk about that. They want to share.
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