By Amwolf Jung. Home Decoration. Published at Friday, April 12th, 2019 - 08:56:45 AM.
Highlighting quality always helps. A design done well—whether its a fresh aesthetic, harmonious colors, layout with good circulation, or perfect installation—is likely to impress, even if its not in the buyers taste. “If you do anything really well and make consistent choices throughout a home, you can usually get away with them and appeal to a wide circle,” says New York-based designer Carolyn DiCarlo. Pogonitz agrees, noting a common reaction to the excellent execution of a wild design is “I can live with this for a while.” In one kitchen she updated eight years ago, Cheryl Kees Clendenon, owner of In Detail in Pensacola, Fla., made novel but quality choices not widely used then (though increasingly common now). “I painted upper and lower cabinets different shades and installed a glass countertop on an island. Some real estate salespeople seemed nervous, but the savvy listing agent played up that it was a custom design. It sold right away,” she says.
Until recently, design shows and magazines have suggested using vibrant colors, graphic patterns, and layers of texture solely in home accessories and other areas than can be easily and affordably changed. But now the more permanent, pricier parts of a kitchen are going bold and idiosyncratic. Appliance fronts and entire ranges sport red, blue, and yellow hues rather than neutral stainless steel, white, or black. Big Chill Appliances in Boulder, Colo., says its most popular custom colors are beach blue, cherry red, and buttercup yellow. Backsplashes display graphic patterns in large, colorful tiles instead of spa-calming solid white, gray, and pale blue in diminutive subway tiles. And even countertops are getting in on the act with swirling, exotic designs from Formica and other manufacturers. The trends being seen in cabinetry—often the most visible and costly part of a kitchen remodel—include deep blues, greens, and even red paint choices, a stark contrast to the former safer bets of white or pale wood. Textured, highly decorative wallpaper has returned too, after years of being banished. And everywhere, black—or navy—is the new gray, according to Chicago designer Rebecca Pogonitz, owner of GoGo Design Group.
Know your markets tastes. Understand what appeals to buyers by learning which kitchen features have helped area listings sell. And if theyre present in your listing, make sure you play them up in marketing and photographs. “Youre helping to sell a lifestyle,” says Nashville-based stager and designer Kristie Barnett. Differences exist, between cities and even within them. Chicago designer Alisa Bloom, who used to flip houses, says that while the stainless steel and brass range she purchased for her home might scare off some heartland buyers, it could be a major selling point in New York or Paris. Yet for Pogonitzs on-trend Chicago clients, wild backsplashes have become a status symbol. In hipster-centric Hoboken and Brooklyn, a large cohort were drawn to the bright green kitchen countertops in a recent Jill Biggs Group listing. In New York, theres wide variation. What appeals about a downtown Manhattan loft, such as its openness and industrial vibe from edgy, rough materials, may be very different from whats considered chic in a proper, polished, and conservatively furnished uptown Park Avenue apartment, says broker Ian Katz, founder of the Ian K. Katz Group in New York.
Most design professionals agree that wallpaper can be an exciting alternative to spice up a few rooms—in moderation. “Too much wallpaper makes a house dizzying just as painting each room a very different, dramatic hue can,” Segal says. Most often, wallpaper is used best in entryways, powder rooms, dining rooms, and master bedrooms, says Rebecca Pogonitz of GOGO Design Group outside Chicago. New York–based designer Jody Sokol prefers to limit paper to two rooms on the main floor of a two-story home. In a one-story house or apartment, she thinks it fine to paper a few more areas as long as adjoining rooms flow together with the same paint color, eliminating choppiness.
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