Published at Sunday, April 07th, 2019 - 23:44:11 PM. Home Decoration. By Amwolf Jung.
Listing agents have long had to manage the role of pets in selling a home, including removing smells, accessories, and even the pet themselves in the showing process. Many agents still follow that pattern but other prefer to downplay, rather than hide, all evidence from potential buyers. “I might leave a single leash hanging by a door because that might make a pet owner think of their animal and bring a smile to their face while not upsetting someone who doesnt like dogs,” says Kimberly Cantine, an associate real estate broker with Coldwell Banker Village Green Realty in the Hudson River Valley. Real estate salesperson Barb St. Amant with Atlanta Fine Homes, Sothebys International Realty, in Atlanta, prefers to cite the creature comforts available in online descriptions to stir interest in a listing rather than showcase them visibly.
Point out top brands. It pays to learn whats considered the industrys crème de la crème by studying websites, reading design magazines, and visiting top kitchen showrooms. “Then, drop names in marketing materials and with buyers,” says Mallios. A few products that regularly rate five-star cachet for bold creativity or artisanal craftsmanship include Bertozzi and Smeg ranges, Waterworks and Ann Sachs tiles, Flavor Paper wallpaper, Farrow & Ball and Benjamin Moore paint palettes, and Elegance in Hardware pulls and knobs. “Even if some buyers dont recognize the name, citing them gives the impression, ‘Oh, this must be special. I should Google and check it out,” Barnett says. Double down on the bold. Designers and stagers have a grab bag of tricks to tone down bold choices and attract a wider buyer pool tailored for specific situations and features. But heres one you might not have considered: Instead of trying to make a colorful range disappear, Pogonitz repeats its hue on walls or in artwork. “Any color becomes a neutral when used elsewhere in a room rather than remaining the focal point that pops,” she says. If the boldness is in a floor pattern, she takes one of its colors and repeats it in a solid on walls or counters for a unifying effect.
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