Published at Friday, March 15th, 2019 - 22:00:45 PM. Outdoor. By Augustine Fischer.
Lexington Homes, a developer of townhomes and single-family homes in Chicago, uses wallpaper to woo buyers to its upscale townhome communities. “We have never worried about turning off buyers with wallpaper,” says principal Jeff Benach. But as Chicago designer Jessica Lagrange points out, wallpaper is an expensive, highly individual decorative treatment. Theres a chance that the choice may not be a good fit for every buyer. If a resale is in a homeowners immediate future, they should have a game plan for its potential removal, she says. To help buyers or sellers who are curious about using wallpaper to complement an interior without making it look dated, here are some tips on products, trends, and techniques from design experts.
Point out top brands. It pays to learn whats considered the industrys crème de la crème by studying websites, reading design magazines, and visiting top kitchen showrooms. “Then, drop names in marketing materials and with buyers,” says Mallios. A few products that regularly rate five-star cachet for bold creativity or artisanal craftsmanship include Bertozzi and Smeg ranges, Waterworks and Ann Sachs tiles, Flavor Paper wallpaper, Farrow & Ball and Benjamin Moore paint palettes, and Elegance in Hardware pulls and knobs. “Even if some buyers dont recognize the name, citing them gives the impression, ‘Oh, this must be special. I should Google and check it out,” Barnett says. Double down on the bold. Designers and stagers have a grab bag of tricks to tone down bold choices and attract a wider buyer pool tailored for specific situations and features. But heres one you might not have considered: Instead of trying to make a colorful range disappear, Pogonitz repeats its hue on walls or in artwork. “Any color becomes a neutral when used elsewhere in a room rather than remaining the focal point that pops,” she says. If the boldness is in a floor pattern, she takes one of its colors and repeats it in a solid on walls or counters for a unifying effect.
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