Published at Tuesday, April 09th, 2019 - 16:09:47 PM. Home Decoration. By Adelhard Peters.
Zoom in on whats extra-special. Good photography always helps a listing shine, but uber-personalized choices call for more than overall room shots, Katz says. He advises making certain features look aspirational—like theyre part of a curated Instagram feed. Pogonitz also sees social media as an inspiration for listing materials. “This is how millennials communicate, build interest, and gain followers,” she says, recommending agents use close-ups and short videos to relay a story about features that showcase personal style. However, if theres anything in the room that may not appeal, Kim Cantine with Coldwell Banker Village Green Realty in Rhinebeck, N.Y., suggests not highlighting it. “Buyers will see it in person, but you dont have to play it up,” she says.
Some prefer to locate them in the open for better views, to be social, or because of cultural traditions, says Topher Delaney, a garden designer with Delaney + Chin in San Francisco. “Many Hispanic families are very inclusive—at a hospital, weve seen 15 members of a family show up—while other groups want it quieter. You need to have different strategies to address different cultures,” he says. Accessibility is also an important feature in site selection. Langrall says its important to consider universal design principles for those with mobility issues or who want to age in place.
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