Published at Tuesday, April 09th, 2019 - 15:50:49 PM. Home Decoration. By Adelhard Peters.
William Bedgood has a theory about why midcentury modern styles have come back into fashion with such force, and its not because of the mania around TVs “Mad Men.” He started noticing the motif popping up in national ad campaigns around a decade ago—the design aesthetic was being used to sell everything from cars to window cleaning solution. For him, it simply comes back to demographics. “People who grew up in the 50s; theyre in a position to—and they want to—relive their childhood,” he says. But its not just boomers; Bedgood, team leader of Bedgood & Associates Real Estate Group at Keller Williams Intown in Atlanta, notes that millennials are some of the most ardent appreciators of midcentury modern style. He suggests that younger consumers may instead be reacting against the styles that dominated in the 1990s. “The 10,000-square-foot mansion wasnt cool anymore. Instead of the bigger house, they wanted a better house.”
When factory buildings and warehouses in New Yorks downtown manufacturing district were converted to loft-style apartments starting in the 1950s, a grittier industrial chic took hold, leaving ceiling ductwork and beams exposed. Lofty heights remained in vogue throughout the 1980s and 90s, but fancier vaults, peaks, and arches emerged as McMansions became the rage. However, as concern about the high cost of energy consumption gained traction, the idea of heating and cooling all that extra space turned some off high ceilings. They were lowered, though rarely to less than 8 feet, and left unadorned, a nod toward a modern aesthetic that often shunned crown molding and other details.
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