Published at Friday, April 05th, 2019 - 23:25:43 PM. Home Decoration. By Amett Krause.
When you think of sleek, modern homes, the traditionalist Washington, D.C., area is not the first place that typically comes to mind. Colonials and Greek revivalism seem to populate every other block, which gives Ron Mangas Jr.s focus on contemporary homes a kind of rarefied status. Mangass four-person team, The Contemporary Listings Group at TTR Sothebys International Realty in McLean, Va., closed nearly $39 million in total dollar volume in 2017; 87 percent of the 15 listings they sold were modern, and 77 percent of the 21 buyers they assisted bought modern properties. Mangas usually refers deals that stray outside the modern style to one of the two other associates on his team. But all their marketing dollars go toward attracting buyers and sellers who are interested in this niche.
The increase in pet perks in the multifamily segment led to widespread social media buzz and news coverage, which in turn, spurred many homebuilders to jump on the bandwagon, according to Chad Collins, founder of Collins Design-Build, a custom builder in Raleigh-Durham, N.C. “Clients started bringing me images of what they were seeing on Pinterest and Houzz, so we began to include pet features in our single-family houses.” He began asking new clients about their family pets when meeting them for the first time. “We ask about the number and size, and future pets they hope to get,” he says, noting that around 95 percent of his clients own a pet. “Pets represent a member of the family, especially once children are grown and move away.”
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