Published at Saturday, March 30th, 2019 - 02:00:58 AM. Home Decoration. By Adette Brandt.
William Bedgood has a theory about why midcentury modern styles have come back into fashion with such force, and its not because of the mania around TVs “Mad Men.” He started noticing the motif popping up in national ad campaigns around a decade ago—the design aesthetic was being used to sell everything from cars to window cleaning solution. For him, it simply comes back to demographics. “People who grew up in the 50s; theyre in a position to—and they want to—relive their childhood,” he says. But its not just boomers; Bedgood, team leader of Bedgood & Associates Real Estate Group at Keller Williams Intown in Atlanta, notes that millennials are some of the most ardent appreciators of midcentury modern style. He suggests that younger consumers may instead be reacting against the styles that dominated in the 1990s. “The 10,000-square-foot mansion wasnt cool anymore. Instead of the bigger house, they wanted a better house.”
Atlanta-based Pineapple House Interior Design often places doggie doors between interior rooms and screened porches, to take advantage of this common design feature of Southern homes. “That way dogs and cats get to look out all the time to see squirrels, birds, and cars and know whos pulling up but are safe inside,” says Cynthia Pararo, chief operations officer. One design from ICI Homes, a custom homebuilder in Daytona, Fla., offers a “cat hotel” room with climbing walkways built from concrete columns with wood trusses and shingle “roofs.”
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