Published at Sunday, March 31st, 2019 - 05:04:48 AM. Home Decoration. By Adal Meier.
But paring down isnt for everyone. Many of the 400 amateur gardeners who open their colorful, quirky, original gardens in Buffalo, N.Y.s annual Garden Walk Buffalo weekend event each July disregard the simplicity mantra. Graphic designer Jim Charlier, who participates yearly, recently co-authored the book Buffalo-Style Gardens (St. Lynns Press, 2019) with garden writer Sally Cunningham. He designed his small garden for eating and entertaining, planted a collection of climbing plants to block neighboring homes, and built a green potting shed that mimics his 1897 green Dutch Colonial-style home to hold tools. The pedigree of a garden featured on the 25-year-old tour—the largest of its type in the country—definitely helps to sell homes, Charlier says.
When Bedgood moved his business to Atlanta, he took it up a notch. He added Facebook and Instagram pages to his Savannah-born outreach strategy. Rather than being a place for Bedgood to post listings, these social pages allow fans to share photos of local examples of the architectural style and discuss plans for updating their own midcentury homes. “I really didnt begin it as a business opportunity,” Bedgood says. “I thought of it as a community, an opportunity to put people together.” Eventually he brought this collection of like-minded individuals together in the real world. Bedgood now organizes events, often in the form of a cocktail party at the midcentury home of one of the online communities participants, once every quarter. He estimates that about 20 percent of the 50 transactions representing $15 million in sales that the team closed in 2017 were for midcentury modern properties. Succeeding as a style expert, he says, ultimately has less to do with the type of home style you choose than with your own zeal: “It needs to be a passion. I dont know that it would really work otherwise. You could do it, but it would be work—not fun.”
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