Published at Sunday, March 31st, 2019 - 04:52:23 AM. Home Decoration. By Adal Meier.
Builder Ralph Ramirez, founder of ICH Builders in Coral Gables, Fla., has been including pajama lounges for several years and says they can be pretty small—as little as 10 feet by 10 feet. He often makes them larger, though, so they can serve other functions such as working out, paying bills, and doing homework. Toll Brothers Inc., a national builder based in Horsham, Penn., has incorporated this type of space for years in its larger homes (6,000 square feet and up), though CJ Ametrano, vice president of national interior merchandising, says the company prefers to call them flex rooms. She adds that the company recently began to incorporate them in its smaller 2,500- to 3,000-square-foot houses by scaling back the size of other rooms.
When Bedgood moved his business to Atlanta, he took it up a notch. He added Facebook and Instagram pages to his Savannah-born outreach strategy. Rather than being a place for Bedgood to post listings, these social pages allow fans to share photos of local examples of the architectural style and discuss plans for updating their own midcentury homes. “I really didnt begin it as a business opportunity,” Bedgood says. “I thought of it as a community, an opportunity to put people together.” Eventually he brought this collection of like-minded individuals together in the real world. Bedgood now organizes events, often in the form of a cocktail party at the midcentury home of one of the online communities participants, once every quarter. He estimates that about 20 percent of the 50 transactions representing $15 million in sales that the team closed in 2017 were for midcentury modern properties. Succeeding as a style expert, he says, ultimately has less to do with the type of home style you choose than with your own zeal: “It needs to be a passion. I dont know that it would really work otherwise. You could do it, but it would be work—not fun.”
Any content, trademark’s, or other material that might be found on the Mnresponsiblerec website that is not Mnresponsiblerec’s property remains the copyright of its respective owner/s. In no way does Mnresponsiblerec claim ownership or responsibility for such items, and you should seek legal consent for any use of such materials from its owner.