By Alvarie Schröder. Home Decoration. Published at Wednesday, May 08th, 2019 - 07:24:04 AM.
Zoom in on whats extra-special. Good photography always helps a listing shine, but uber-personalized choices call for more than overall room shots, Katz says. He advises making certain features look aspirational—like theyre part of a curated Instagram feed. Pogonitz also sees social media as an inspiration for listing materials. “This is how millennials communicate, build interest, and gain followers,” she says, recommending agents use close-ups and short videos to relay a story about features that showcase personal style. However, if theres anything in the room that may not appeal, Kim Cantine with Coldwell Banker Village Green Realty in Rhinebeck, N.Y., suggests not highlighting it. “Buyers will see it in person, but you dont have to play it up,” she says.
Woodwork is used for all sorts of interior spaces—doors, floors, walls, and the trim detailing thats used in crown molding at the top by the ceiling. Such architectural trim, especially when wider and thicker, makes a house look more luxurious, says Barnett. It can also be used in more elaborate ways, atop a ceiling in recessed grids for a coffered effect or in one large central portion thats recessed and higher, in whats called a tray design. Merritt, in Mentor, Ohio, often designs these complex arrangements of wood in clients homes. The company recently fashioned an elaborate grid pattern from American white oak for a large Hamptons, N.Y., home. Haver and Skolnik Architects, in Roxbury, Conn., known for building and renovating traditional homes, frequently uses beams and other millwork to add coziness and an aged character. And Pearson recently used millwork to define an area in an open-plan New York apartment and baffle sound. In an adjacent kitchen, she added trim to bring extra drama to a skylight.
Home layouts can also be optimized so animals can comfortably hang out with their human owners. Spring Creek Designs Smutko found that she and her husband were constantly needing to walk around their 60-pound German shepherd, Tess, in the kitchen. When the firm redesigned the room, she requested a larger aisle between the work island and sink. “We wanted Tess to be with us, but without being stepped on,” she says. She selected a hard quarter-sawn floor that would withstand Tesss claws. Technology and internet-enabled products can also help. Smart cameras and lights allow homeowners to keep tabs on pets and ensure theyre comfortable when alone in the house. New electronic collars can activate pet doors so that homes remain secure. Winter Park, Fla., architect, builder, and licensed interior designer Phil Kean incorporated that technology when he designed the New American Home in conjunction with the National Association of Home Builders. He also used an artificial turf called K9Grass that is designed specifically for dogs and eliminates the challenge of muddy paws and dead spots on the lawn.
How you can take action: Direct clients to experts who know how to build and remodel houses to withstand the weather and keep energy costs down. Also, know how and where products and materials are made, since more buyers are asking, says Amanda Mason, senior design director at Chicago-based Belgravia Group. You can increase your knowledge by obtaining the National Association of REALTORS® Green Designation or attending a green-building conference. Why its happening: Color swings keep rooms fresh, but what may appeal often depends on how trend-focused the locale is, along with the age and style of the home. According to Sue Wadden, director of color marketing at Sherwin-Williams, “Grays are now in the midst of a warming trend.” In Chicago, real estate pro Jennifer Ames, with Coldwell Banker Residential Brokerage, says, “Its back to more white and off-whites.” Her clients are seeking a more neutral, calm background. In Boise, Idaho, beige appeals to the broadest range of buyers, but millennials moving downtown favor a statement wall of bright turquoise or magenta, says real estate salesperson Gehrke.
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