Published at Thursday, April 11th, 2019 - 02:02:29 AM. Home Decoration. By Alvarie Schröder.
When you think of sleek, modern homes, the traditionalist Washington, D.C., area is not the first place that typically comes to mind. Colonials and Greek revivalism seem to populate every other block, which gives Ron Mangas Jr.s focus on contemporary homes a kind of rarefied status. Mangass four-person team, The Contemporary Listings Group at TTR Sothebys International Realty in McLean, Va., closed nearly $39 million in total dollar volume in 2017; 87 percent of the 15 listings they sold were modern, and 77 percent of the 21 buyers they assisted bought modern properties. Mangas usually refers deals that stray outside the modern style to one of the two other associates on his team. But all their marketing dollars go toward attracting buyers and sellers who are interested in this niche.
Technological limitations at the MLS level also presented an opportunity. While colonials can be classified in multiple ways in his local MLS, theres no “modern architecture” category, which makes it harder to find the style in property searches. “The only thing that touches our niche is ‘contemporary, ” he says of the MLS categories. “Thats the reason for my URL, contemporarylistings.com. I wanted to create a listing service for the areas best contemporary homes [because] its hard for buyers to sort through.”
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