Published at Saturday, April 06th, 2019 - 06:07:20 AM. Home Decoration. By Amwolf Jung.
Wallpaper made its debut centuries ago as a less costly alternative to tapestries used by affluent homeowners for decorating. In stark contrast, wallpaper today represents a luxury decorating tool. While the medium continues to cycle in and out of style, the pendulum has now swung in favor of wallpaper as more homeowners are eager for hues and patterns beyond the white, beige, and gray neutrals that have recently dominated interior palettes, says Chicago-based designer Tom Segal, principal of Kaufman Segal Design. But these arent the dainty floral or striped patterns of the past. Manufacturers such as Brooklyn, N.Y.–based Flavor Paper have introduced modern, sometimes funky patterns that include Andy Warhol floral prints and nature motifs. “[Wallpaper] lets my client start and end the day in a joyful way,” says interior designer Phillip Thomas. One of the reasons for the uptick in interest, he says, is because so many artisans now design papers that resemble exquisite works of art. “It gives homeowners an opportunity to create interest in certain rooms and differentiate spaces.”
William Bedgood has a theory about why midcentury modern styles have come back into fashion with such force, and its not because of the mania around TVs “Mad Men.” He started noticing the motif popping up in national ad campaigns around a decade ago—the design aesthetic was being used to sell everything from cars to window cleaning solution. For him, it simply comes back to demographics. “People who grew up in the 50s; theyre in a position to—and they want to—relive their childhood,” he says. But its not just boomers; Bedgood, team leader of Bedgood & Associates Real Estate Group at Keller Williams Intown in Atlanta, notes that millennials are some of the most ardent appreciators of midcentury modern style. He suggests that younger consumers may instead be reacting against the styles that dominated in the 1990s. “The 10,000-square-foot mansion wasnt cool anymore. Instead of the bigger house, they wanted a better house.”
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