Published at Thursday, March 28th, 2019 - 23:31:36 PM. Home Decoration. By Amett Krause.
The amount of money Americans spend to keep their pets happy is also on the rise. In 2015, pet owners spent almost $61 billion on food, toys, furnishings, and other pet goods, a 25 percent jump from five years before, according to APPA. Data from the U.S. Bureau of Labor Statistics and other sources seems to suggest that this type of spending is more resistant to economic shifts, such as the recent recession. And theres reason to believe demographics will support this trend long-term, particularly as pet-centric millennials move into homes. Last year, a story in Adweek suggested the fact that many millennials see pets as “starter children” offers an opportunity for brands.
Why its happening: With reports of contaminants in drinking water, toxic levels of formaldehyde being released from laminate flooring, and other home health scares, consumers are increasingly concerned about how their home may affect their health. But rather than compromising health and wellness, homes can provide an opportunity to enhance lives. Building experts await the U.S. debut of the DARWIN Home Wellness Intelligence platform at the January 2019 Consumer Electronics Show in Las Vegas. The platform focuses on air filtration, water purification, circadian lighting, and comfort-focused technologies, all to simulate the natural outdoor environment. “We wanted to get rid of stagnant air thats two to five times worse than outdoor air, contaminated water that runs through old corroded pipes, synthetic materials that offgas, and artificial light that disrupts natural circadian rhythms,” says Paul Scialla, founder and CEO of Delos, DARWINs developer. “It also responds to changes it detects, such as pollutants coming in on the bottom of our shoes.” The first fully integrated DARWIN home was launched two months ago in Australia, with the platform adding only $2,000 to the cost of the project, he says. Eventually, Delos plans to make the technology available for retrofits of existing single-family homes.
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