Published at Thursday, March 28th, 2019 - 23:52:18 PM. Home Decoration. By Amett Krause.
The amount of money Americans spend to keep their pets happy is also on the rise. In 2015, pet owners spent almost $61 billion on food, toys, furnishings, and other pet goods, a 25 percent jump from five years before, according to APPA. Data from the U.S. Bureau of Labor Statistics and other sources seems to suggest that this type of spending is more resistant to economic shifts, such as the recent recession. And theres reason to believe demographics will support this trend long-term, particularly as pet-centric millennials move into homes. Last year, a story in Adweek suggested the fact that many millennials see pets as “starter children” offers an opportunity for brands.
When you talk with clients looking to find the right house, condo, or apartment, you probably inquire about their cooking and entertaining needs, how important outdoor living is, and whether elderly relatives may move in someday. But theres another question that savvy real estate professionals should pose: Are pets part of your family equation? In more and more cases, the answer is yes. In the American Pet Products Associations 2017–2018 National Pet Owners Survey, 68 percent of U.S. households owned a pet, which works out to about 85 million families. Ownership is up from 56 percent in 1988, the first year the survey was conducted. While 48 percent of all households now own dogs, 38 percent have at least one cat. Fish, birds, reptiles, small mammals, and horses represent smaller numbers.
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