Published at Thursday, March 28th, 2019 - 23:38:53 PM. Home Decoration. By Amett Krause.
Highlighting quality always helps. A design done well—whether its a fresh aesthetic, harmonious colors, layout with good circulation, or perfect installation—is likely to impress, even if its not in the buyers taste. “If you do anything really well and make consistent choices throughout a home, you can usually get away with them and appeal to a wide circle,” says New York-based designer Carolyn DiCarlo. Pogonitz agrees, noting a common reaction to the excellent execution of a wild design is “I can live with this for a while.” In one kitchen she updated eight years ago, Cheryl Kees Clendenon, owner of In Detail in Pensacola, Fla., made novel but quality choices not widely used then (though increasingly common now). “I painted upper and lower cabinets different shades and installed a glass countertop on an island. Some real estate salespeople seemed nervous, but the savvy listing agent played up that it was a custom design. It sold right away,” she says.
Spindler was dubbed the “Queen of Alamo Square” by residents and agents working in the area but soon realized what she loved about the neighborhood was less about the location than the architecture. She simply couldnt get enough of the built-ins, carved wood, and detailing in these homes. “In a lot of cases, you cant even afford to create that anymore,” she says. She changed her tagline to “The Victorian Specialist” in 1996 and today estimates that some 80 percent of the deals she works on—with both buyers and sellers—fall into this style niche. “Its much more interesting than trying to pick a farm area,” she says.
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