Published at Saturday, March 16th, 2019 - 04:52:51 AM. Outdoor. By Adelhard Peters.
McClain loves it when someone wants to walk up and touch walls hes designed. Papers today are made with a variety of textures, such as grass cloth, leather, vinyl, silk, linen, suede, and even mother of pearl, creating excitement and countering the flatness of most paint finishes. Some textures are woven onto metallic paper so theres a glint of sheen in the background. New breathable wall coverings aim to enhance indoor air quality, and many companies offer environmental sourcing information. “I think we will see more of these, though its still a very niche market,” McClain says. Shifting economies, demographics, and land shortages are issues altering how we live and what buyers are looking for in a home. Going smaller has become bigger—a trend Not So Big House author and architect Sarah Susanka first advocated more than 20 years ago.
Point out top brands. It pays to learn whats considered the industrys crème de la crème by studying websites, reading design magazines, and visiting top kitchen showrooms. “Then, drop names in marketing materials and with buyers,” says Mallios. A few products that regularly rate five-star cachet for bold creativity or artisanal craftsmanship include Bertozzi and Smeg ranges, Waterworks and Ann Sachs tiles, Flavor Paper wallpaper, Farrow & Ball and Benjamin Moore paint palettes, and Elegance in Hardware pulls and knobs. “Even if some buyers dont recognize the name, citing them gives the impression, ‘Oh, this must be special. I should Google and check it out,” Barnett says. Double down on the bold. Designers and stagers have a grab bag of tricks to tone down bold choices and attract a wider buyer pool tailored for specific situations and features. But heres one you might not have considered: Instead of trying to make a colorful range disappear, Pogonitz repeats its hue on walls or in artwork. “Any color becomes a neutral when used elsewhere in a room rather than remaining the focal point that pops,” she says. If the boldness is in a floor pattern, she takes one of its colors and repeats it in a solid on walls or counters for a unifying effect.
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