Published at Thursday, April 04th, 2019 - 07:26:15 AM. Home Decoration. By Alberta Krämer.
Point out top brands. It pays to learn whats considered the industrys crème de la crème by studying websites, reading design magazines, and visiting top kitchen showrooms. “Then, drop names in marketing materials and with buyers,” says Mallios. A few products that regularly rate five-star cachet for bold creativity or artisanal craftsmanship include Bertozzi and Smeg ranges, Waterworks and Ann Sachs tiles, Flavor Paper wallpaper, Farrow & Ball and Benjamin Moore paint palettes, and Elegance in Hardware pulls and knobs. “Even if some buyers dont recognize the name, citing them gives the impression, ‘Oh, this must be special. I should Google and check it out,” Barnett says. Double down on the bold. Designers and stagers have a grab bag of tricks to tone down bold choices and attract a wider buyer pool tailored for specific situations and features. But heres one you might not have considered: Instead of trying to make a colorful range disappear, Pogonitz repeats its hue on walls or in artwork. “Any color becomes a neutral when used elsewhere in a room rather than remaining the focal point that pops,” she says. If the boldness is in a floor pattern, she takes one of its colors and repeats it in a solid on walls or counters for a unifying effect.
Another builder that focuses on large luxury homes takes the concept a step further by giving the pajama lounge some of the best views in the house. Architect Paul Fischman of Miami-based Choeff Levy Fischman puts the spaces near bedrooms on the second level so they overlook water views, as most of their houses face the ocean or intracoastal waterways. And even when a site seems impossibly tight, Lexington Homes has found a way to squeeze in these spaces. The Chicago builder is adding pajama lounges to the three-story townhomes its constructing in the citys Avondale neighborhood, on the third floor near the master bedroom suite. “The idea,” says co-principal Jeff Benach, “is that children whose rooms and bedroom are on the second floor will come up to the parents level so all can hang out together.” For those parents who dont want to climb an extra flight of stairs, the master suite and flex room might be switched with the second-floor childrens bedrooms. The floor on which the flex space is placed is less important than ensuring that theres a bathroom close by, Benach says.
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