Published at Tuesday, March 19th, 2019 - 00:08:03 AM. Outdoor. By Aili Otto.
Point out top brands. It pays to learn whats considered the industrys crème de la crème by studying websites, reading design magazines, and visiting top kitchen showrooms. “Then, drop names in marketing materials and with buyers,” says Mallios. A few products that regularly rate five-star cachet for bold creativity or artisanal craftsmanship include Bertozzi and Smeg ranges, Waterworks and Ann Sachs tiles, Flavor Paper wallpaper, Farrow & Ball and Benjamin Moore paint palettes, and Elegance in Hardware pulls and knobs. “Even if some buyers dont recognize the name, citing them gives the impression, ‘Oh, this must be special. I should Google and check it out,” Barnett says. Double down on the bold. Designers and stagers have a grab bag of tricks to tone down bold choices and attract a wider buyer pool tailored for specific situations and features. But heres one you might not have considered: Instead of trying to make a colorful range disappear, Pogonitz repeats its hue on walls or in artwork. “Any color becomes a neutral when used elsewhere in a room rather than remaining the focal point that pops,” she says. If the boldness is in a floor pattern, she takes one of its colors and repeats it in a solid on walls or counters for a unifying effect.
Related Companies, a real estate firm based in New York, has had a pet-friendly policy since it opened its first building in 1986. The company distinguishes itself by offering wax and booties to dogs at all its buildings in winter, and its MiMa building on New Yorks West 42nd Street has a separate dog terrace with a pool in the shape of a bone. Seven years ago, Related established its first Dog City location, providing pet care services for clients concerned about their pets well-being when they werent home. They offer baseline services, such as nail clipping and access to special play areas and pet clean-up space, for a yearly membership fee of $250. Spa services, walks, puppy nannies, veterinary care, and socialization services are provided in packages and on an à la carte basis. Director of Operations Leya Ogihara says the company looks to tailor offerings “with bespoke attention to each individual dogs needs.” She notes that Related Companies is currently developing a program that will specifically cater to cats.
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