By Amwolf Jung. Home Decoration. Published at Sunday, May 05th, 2019 - 10:12:00 AM.
When Bedgood moved his business to Atlanta, he took it up a notch. He added Facebook and Instagram pages to his Savannah-born outreach strategy. Rather than being a place for Bedgood to post listings, these social pages allow fans to share photos of local examples of the architectural style and discuss plans for updating their own midcentury homes. “I really didnt begin it as a business opportunity,” Bedgood says. “I thought of it as a community, an opportunity to put people together.” Eventually he brought this collection of like-minded individuals together in the real world. Bedgood now organizes events, often in the form of a cocktail party at the midcentury home of one of the online communities participants, once every quarter. He estimates that about 20 percent of the 50 transactions representing $15 million in sales that the team closed in 2017 were for midcentury modern properties. Succeeding as a style expert, he says, ultimately has less to do with the type of home style you choose than with your own zeal: “It needs to be a passion. I dont know that it would really work otherwise. You could do it, but it would be work—not fun.”
Highlighting quality always helps. A design done well—whether its a fresh aesthetic, harmonious colors, layout with good circulation, or perfect installation—is likely to impress, even if its not in the buyers taste. “If you do anything really well and make consistent choices throughout a home, you can usually get away with them and appeal to a wide circle,” says New York-based designer Carolyn DiCarlo. Pogonitz agrees, noting a common reaction to the excellent execution of a wild design is “I can live with this for a while.” In one kitchen she updated eight years ago, Cheryl Kees Clendenon, owner of In Detail in Pensacola, Fla., made novel but quality choices not widely used then (though increasingly common now). “I painted upper and lower cabinets different shades and installed a glass countertop on an island. Some real estate salespeople seemed nervous, but the savvy listing agent played up that it was a custom design. It sold right away,” she says.
Another builder that focuses on large luxury homes takes the concept a step further by giving the pajama lounge some of the best views in the house. Architect Paul Fischman of Miami-based Choeff Levy Fischman puts the spaces near bedrooms on the second level so they overlook water views, as most of their houses face the ocean or intracoastal waterways. And even when a site seems impossibly tight, Lexington Homes has found a way to squeeze in these spaces. The Chicago builder is adding pajama lounges to the three-story townhomes its constructing in the citys Avondale neighborhood, on the third floor near the master bedroom suite. “The idea,” says co-principal Jeff Benach, “is that children whose rooms and bedroom are on the second floor will come up to the parents level so all can hang out together.” For those parents who dont want to climb an extra flight of stairs, the master suite and flex room might be switched with the second-floor childrens bedrooms. The floor on which the flex space is placed is less important than ensuring that theres a bathroom close by, Benach says.
Midcentury design made its way onto the American residential architecture scene as a way to merge clean, modern aesthetics with burgeoning postwar demand for housing. The often one-story homes feature clean lines and large windows that bring nature into full view. Bedgood sees the style as one of the best examples of what a home should be. It “was almost always designed with people in mind,” he says. He also loves how flexible the style is, allowing homeowners to integrate an “eclectic mix of furniture” and decor in the home without it feeling like a hodge-podge.
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