Published at Wednesday, March 27th, 2019 - 06:16:21 AM. Kitchen Room. By Adaliz Lorenz.
Landscape designer Laurie Van Zandt, founder of The Ardent Gardener in Huntsville, Utah, finds her clients with smaller yards are just as happy. “Most want to putter [in the yard] but dont want to be gardeners,” she says. More clients want to sit with a cup of coffee or glass of wine and enjoy their outdoor space than be wedded to the ongoing weeding and maintenance that larger gardens often require. However, gardens shouldnt be done away with completely. Greenery in small or large doses benefits a home owners physical and psychological well-being, and it may also help sell a listing faster and for a better price. In New York, Amber Freda, a landscape designer who founded Amber Freda Garden Design 15 years ago, has seen her business grow steadily. “The amount of finished outdoor gardens rather than raw spaces has increased. They definitely are a selling feature, especially when they have some features such as outlets for electricity, faucets for water, and a gas line for a grill,” she says.
When Bedgood moved his business to Atlanta, he took it up a notch. He added Facebook and Instagram pages to his Savannah-born outreach strategy. Rather than being a place for Bedgood to post listings, these social pages allow fans to share photos of local examples of the architectural style and discuss plans for updating their own midcentury homes. “I really didnt begin it as a business opportunity,” Bedgood says. “I thought of it as a community, an opportunity to put people together.” Eventually he brought this collection of like-minded individuals together in the real world. Bedgood now organizes events, often in the form of a cocktail party at the midcentury home of one of the online communities participants, once every quarter. He estimates that about 20 percent of the 50 transactions representing $15 million in sales that the team closed in 2017 were for midcentury modern properties. Succeeding as a style expert, he says, ultimately has less to do with the type of home style you choose than with your own zeal: “It needs to be a passion. I dont know that it would really work otherwise. You could do it, but it would be work—not fun.”
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