Published at Tuesday, April 02nd, 2019 - 15:55:20 PM. Home Decoration. By Amett Krause.
William Bedgood has a theory about why midcentury modern styles have come back into fashion with such force, and its not because of the mania around TVs “Mad Men.” He started noticing the motif popping up in national ad campaigns around a decade ago—the design aesthetic was being used to sell everything from cars to window cleaning solution. For him, it simply comes back to demographics. “People who grew up in the 50s; theyre in a position to—and they want to—relive their childhood,” he says. But its not just boomers; Bedgood, team leader of Bedgood & Associates Real Estate Group at Keller Williams Intown in Atlanta, notes that millennials are some of the most ardent appreciators of midcentury modern style. He suggests that younger consumers may instead be reacting against the styles that dominated in the 1990s. “The 10,000-square-foot mansion wasnt cool anymore. Instead of the bigger house, they wanted a better house.”
Because of its typically small square footage, the powder room is hands down the most popular room to paper, Segal says. For dining rooms, he suggests going with a dressy paper to make it look special. Choose a calming pattern and color for a master bedroom, where the goal is to unwind and sleep. Los Angeles–based designer John McClain says the decision to use it in any space depends on both the room and pattern. “You love a jungle print but you may not want to lie in your bed and stare at it,” he says. The room where wallpaper seems least desirable is the kitchen, particularly when its filled with attractive cabinetry, appliances, and tile. Its also used less in bathrooms due to potential damage from steam and water, though certain vinyl and commercial papers may hold up.
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