Published at Wednesday, March 20th, 2019 - 10:17:34 AM. Kitchen Room. By Adal Meier.
Zoom in on whats extra-special. Good photography always helps a listing shine, but uber-personalized choices call for more than overall room shots, Katz says. He advises making certain features look aspirational—like theyre part of a curated Instagram feed. Pogonitz also sees social media as an inspiration for listing materials. “This is how millennials communicate, build interest, and gain followers,” she says, recommending agents use close-ups and short videos to relay a story about features that showcase personal style. However, if theres anything in the room that may not appeal, Kim Cantine with Coldwell Banker Village Green Realty in Rhinebeck, N.Y., suggests not highlighting it. “Buyers will see it in person, but you dont have to play it up,” she says.
Many existing layouts can accommodate this trend, as multipurpose, flex, or bonus rooms can easily be staged to this aesthetic. Madison, Conn.–based architect Duo Dickinson, author of A Home Called New England (Rowman & Littlefield), says its important for homes to keep evolving to better reflect how people today want to live. “Homes are just like our clothes. They need to move, grow, and shrink as we do,” he says. Be aware that buyers may be looking for such spaces, even if they dont yet know it as a trend or havent heard the “pajama lounge” term. While few listings will explicitly include this room as a feature, you can take cues from the examples below and apply them to extra bedrooms, oversized hallways, finished basements, or attic spaces.
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