Published at Thursday, March 28th, 2019 - 23:25:54 PM. Home Decoration. By Alrik Schulze.
Early on, Mangas saw an opportunity to engage with the wider modern architecture community by featuring other professionals prominently in his listing marketing. He features the architects who designed his listings and makes sure to always display photo credits for photographers, whose work elegantly captures the beauty of modern architecture. “I try to support the whole team that helped put such a unique product on the market. And that helps support me in the long run.” Mangas also helps connect consumers with this professional community. Every year, he puts together a modern home tour, generally featuring contemporary homes that are not on the market. He invites the architect and others involved in the homes story to the events, which helps draw significant crowds. Though these tours cost $40 to $60 to attend, Mangas says hell get 300 to 500 visitors in a day.
Highlighting quality always helps. A design done well—whether its a fresh aesthetic, harmonious colors, layout with good circulation, or perfect installation—is likely to impress, even if its not in the buyers taste. “If you do anything really well and make consistent choices throughout a home, you can usually get away with them and appeal to a wide circle,” says New York-based designer Carolyn DiCarlo. Pogonitz agrees, noting a common reaction to the excellent execution of a wild design is “I can live with this for a while.” In one kitchen she updated eight years ago, Cheryl Kees Clendenon, owner of In Detail in Pensacola, Fla., made novel but quality choices not widely used then (though increasingly common now). “I painted upper and lower cabinets different shades and installed a glass countertop on an island. Some real estate salespeople seemed nervous, but the savvy listing agent played up that it was a custom design. It sold right away,” she says.
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