Published at Wednesday, April 10th, 2019 - 09:09:32 AM. Home Decoration. By Amett Krause.
Why its happening: After so much focus on clean, spare Scandinavian design, theres yearning for more warmth and comfort with natural touches. In fact, Miami-based designer Antony Chandler, president of Archiforma Group, thinks sitting in your living room should evoke the feeling of lying in a hammock under a great tree on a breezy summer day. To get the look, Chandler suggests prints and florals in natural-colored tones. Butcher block kitchen countertops and a mix of warmer natural materials such as wood, leather, silk, and stone will help capture the natural feel. Chicago designer Steve Kadlec suggests open grain oak cabinetry, metallic linen draperies, saddle leather, and woven cotton rugs. A warmer, more natural glow can also be illuminated through new LED lights, says Chicago designer Tom Segal, of Kaufman-Segal Design.
The amount of money Americans spend to keep their pets happy is also on the rise. In 2015, pet owners spent almost $61 billion on food, toys, furnishings, and other pet goods, a 25 percent jump from five years before, according to APPA. Data from the U.S. Bureau of Labor Statistics and other sources seems to suggest that this type of spending is more resistant to economic shifts, such as the recent recession. And theres reason to believe demographics will support this trend long-term, particularly as pet-centric millennials move into homes. Last year, a story in Adweek suggested the fact that many millennials see pets as “starter children” offers an opportunity for brands.
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