Published at Sunday, April 07th, 2019 - 10:10:28 AM. Home Decoration. By Alberta Krämer.
Develop a concept board. You can help your sellers widen the pool of buyers by making it easier for possible future owners to see past an orange range, blue refrigerator, or countertop with exotic swirls. If they really dont want to change a thing, suggest to your sellers that they hire a designer to develop a concept board with samples of more tame choices and a rendering of new design options. “That way you take away the unknown, which to some can be overwhelming” for buyers, says Jennifer Ames, a real-estate salesperson with Coldwell Banker Residential Brokerage in Chicago. “The boards become a road map and you could help more by asking a contractor to estimate replacement costs.” How much might a board cost? Pogonitz hasnt yet designed one, but she estimates shed charge $350 to pull together two with different options. The price may vary by region, but the bottom line is that its not that expensive to present a clearer vision of whats possible.
Highlighting quality always helps. A design done well—whether its a fresh aesthetic, harmonious colors, layout with good circulation, or perfect installation—is likely to impress, even if its not in the buyers taste. “If you do anything really well and make consistent choices throughout a home, you can usually get away with them and appeal to a wide circle,” says New York-based designer Carolyn DiCarlo. Pogonitz agrees, noting a common reaction to the excellent execution of a wild design is “I can live with this for a while.” In one kitchen she updated eight years ago, Cheryl Kees Clendenon, owner of In Detail in Pensacola, Fla., made novel but quality choices not widely used then (though increasingly common now). “I painted upper and lower cabinets different shades and installed a glass countertop on an island. Some real estate salespeople seemed nervous, but the savvy listing agent played up that it was a custom design. It sold right away,” she says.
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