Published at Tuesday, April 02nd, 2019 - 15:54:54 PM. Home Decoration. By Altmann Pfeiffer.
Know your markets tastes. Understand what appeals to buyers by learning which kitchen features have helped area listings sell. And if theyre present in your listing, make sure you play them up in marketing and photographs. “Youre helping to sell a lifestyle,” says Nashville-based stager and designer Kristie Barnett. Differences exist, between cities and even within them. Chicago designer Alisa Bloom, who used to flip houses, says that while the stainless steel and brass range she purchased for her home might scare off some heartland buyers, it could be a major selling point in New York or Paris. Yet for Pogonitzs on-trend Chicago clients, wild backsplashes have become a status symbol. In hipster-centric Hoboken and Brooklyn, a large cohort were drawn to the bright green kitchen countertops in a recent Jill Biggs Group listing. In New York, theres wide variation. What appeals about a downtown Manhattan loft, such as its openness and industrial vibe from edgy, rough materials, may be very different from whats considered chic in a proper, polished, and conservatively furnished uptown Park Avenue apartment, says broker Ian Katz, founder of the Ian K. Katz Group in New York.
Finished projects might translate into a combination of luxury vinyl planks—which are more practical than expensive real wood boards—and furnishings from readily available online resources like Wayfair, Crate and Barrel, and Arhaus. The benchmark isnt how fancy or rare something is, but if its practical, gives them the right experiences, and nourishes their spirit. How you can take action: When buyers ask for guidance once they move in, communicate that practicality should be their main mantra. Good readily available resources they might consider, Pogonitz says, come from Room and Board, West Elm, Crate and Barrel, Ethan Allen, HighFashionHome.com, Perigold.com, Ruelala.com, and Houzz.com.
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