Published at Friday, April 05th, 2019 - 19:21:00 PM. Kitchen Room. By Adelle Maier.
When you think of sleek, modern homes, the traditionalist Washington, D.C., area is not the first place that typically comes to mind. Colonials and Greek revivalism seem to populate every other block, which gives Ron Mangas Jr.s focus on contemporary homes a kind of rarefied status. Mangass four-person team, The Contemporary Listings Group at TTR Sothebys International Realty in McLean, Va., closed nearly $39 million in total dollar volume in 2017; 87 percent of the 15 listings they sold were modern, and 77 percent of the 21 buyers they assisted bought modern properties. Mangas usually refers deals that stray outside the modern style to one of the two other associates on his team. But all their marketing dollars go toward attracting buyers and sellers who are interested in this niche.
Bedgood spent his first half-dozen years as a real estate professional in Savannah, Ga., where he began cultivating the niche. He would canvass local neighborhoods and snap photos of midcentury modern homes, researching tax records and adding pertinent information to his database. Hed also personally reach out to homeowners, either by knocking on doors or sending a handwritten note. The intention was less about future sales and geared more toward simply introducing himself and expressing admiration for the condition and style of the home, something homeowners seemed to appreciate. “A lot of it was just approaching them and saying, ‘Hey, I live in a midcentury house too. I saw your house; its amazing. I love it, ” he says. “They want to talk about that. They want to share.
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