By Adaliz Lorenz. Home Decoration. Published at Monday, April 15th, 2019 - 07:07:57 AM.
Midcentury design made its way onto the American residential architecture scene as a way to merge clean, modern aesthetics with burgeoning postwar demand for housing. The often one-story homes feature clean lines and large windows that bring nature into full view. Bedgood sees the style as one of the best examples of what a home should be. It “was almost always designed with people in mind,” he says. He also loves how flexible the style is, allowing homeowners to integrate an “eclectic mix of furniture” and decor in the home without it feeling like a hodge-podge.
Similarly, Jennifer Roach, salesperson with Premier Sothebys International Realty in Sarasota, Fla., has a $1.2 million listing in her citys historic district that she says probably hasnt sold because its detached garage was converted to a guest cottage. The house has been listed since the end of March. She cautions homeowners that such an improvement represents a “gamble.” Whether youre selling a historic home that never had a garage, one on a tight lot where there isnt room, or one where the space has been converted, you can use a multistep marketing approach to help widen the buyer pool. Heres how to proceed:
When Bedgood moved his business to Atlanta, he took it up a notch. He added Facebook and Instagram pages to his Savannah-born outreach strategy. Rather than being a place for Bedgood to post listings, these social pages allow fans to share photos of local examples of the architectural style and discuss plans for updating their own midcentury homes. “I really didnt begin it as a business opportunity,” Bedgood says. “I thought of it as a community, an opportunity to put people together.” Eventually he brought this collection of like-minded individuals together in the real world. Bedgood now organizes events, often in the form of a cocktail party at the midcentury home of one of the online communities participants, once every quarter. He estimates that about 20 percent of the 50 transactions representing $15 million in sales that the team closed in 2017 were for midcentury modern properties. Succeeding as a style expert, he says, ultimately has less to do with the type of home style you choose than with your own zeal: “It needs to be a passion. I dont know that it would really work otherwise. You could do it, but it would be work—not fun.”
Like most home trends, the new-home construction industry can most easily incorporate this change, sometimes by paring the size of bedrooms. Industry groups such as the National Sleep Foundation and the Better Sleep Council suggest scaling back bedroom furniture and accessories to create a more dedicated space for sleep. Dickenson agrees, and says hes seeing consumers shift away from bedroom designs that accommodate other functions such as homework, reading, and hanging out. “Our clients are increasingly asking that their bedrooms are sized to the beds, plus adequate space around them. The once typical 20-foot-by-20-foot floor plan is decreasing to 14 feet by 16 feet. Closets, however, never shrink,” he says.
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