Published at Wednesday, April 03rd, 2019 - 18:41:20 PM. Home Decoration. By Adal Meier.
Why such a dramatic change? Experts cite many reasons. Some think sellers came to terms with the difficulty of appealing to the next buyer since nobody can predict who that will be or what design trends may be hot when its time to sell. Others suspect boredom as the culprit. Pogonitzs clients often tell her: “I dont want a white kitchen anymore. I need something more energetic and happier,” she says. Among those balking the loudest are millennials who are eager to add their own imprint, says Jill Biggs, whose eponymous team is part of a Coldwell Banker brokerage in Hoboken, N.J. In the affluent, traditional suburb of Short Hills, N.J., Coldwell Banker real estate salesperson Stephanie Mallios says the fact that many of her clients are planning on staying put for awhile makes them more willing to take a chance on a style they love. “Those with means believe they can afford to buy what theyll enjoy since theyre not moving soon,” she says. Pogonitz thinks yet another reason may be the countrys on-edge mood: “When it sometimes feels like the world is coming to an end, I think more are looking to their home as a place to escape, experience joy, and wrap themselves in a big hug.”
Zoom in on whats extra-special. Good photography always helps a listing shine, but uber-personalized choices call for more than overall room shots, Katz says. He advises making certain features look aspirational—like theyre part of a curated Instagram feed. Pogonitz also sees social media as an inspiration for listing materials. “This is how millennials communicate, build interest, and gain followers,” she says, recommending agents use close-ups and short videos to relay a story about features that showcase personal style. However, if theres anything in the room that may not appeal, Kim Cantine with Coldwell Banker Village Green Realty in Rhinebeck, N.Y., suggests not highlighting it. “Buyers will see it in person, but you dont have to play it up,” she says.
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