By Alberta Krämer. Home Decoration. Published at Monday, April 22nd, 2019 - 09:53:05 AM.
Zoom in on whats extra-special. Good photography always helps a listing shine, but uber-personalized choices call for more than overall room shots, Katz says. He advises making certain features look aspirational—like theyre part of a curated Instagram feed. Pogonitz also sees social media as an inspiration for listing materials. “This is how millennials communicate, build interest, and gain followers,” she says, recommending agents use close-ups and short videos to relay a story about features that showcase personal style. However, if theres anything in the room that may not appeal, Kim Cantine with Coldwell Banker Village Green Realty in Rhinebeck, N.Y., suggests not highlighting it. “Buyers will see it in person, but you dont have to play it up,” she says.
Some prefer to locate them in the open for better views, to be social, or because of cultural traditions, says Topher Delaney, a garden designer with Delaney + Chin in San Francisco. “Many Hispanic families are very inclusive—at a hospital, weve seen 15 members of a family show up—while other groups want it quieter. You need to have different strategies to address different cultures,” he says. Accessibility is also an important feature in site selection. Langrall says its important to consider universal design principles for those with mobility issues or who want to age in place.
Plants and herbs. In most gardens, its best to seek out a variety of heights, textures, and colors. If privacy and quiet are desired, evergreens like spruces or a “wall” of noninvasive bamboo may be a good choice. Landscape designer Donna Christensen of Christensen Landscape Services in Northford, Conn., uses lilacs not just for their fragrance but because she can also group them to create a privacy hedge. But be aware that too many plant walls can create a dark, claustrophobic space. Color may contribute to healing, too. Blue is a good universal choice because most find it calming, Langrall says. Those with cataracts find it easier to see bolder rather than pastel hues. Butterfly bushes do double duty by displaying colorful flowers and attracting butterflies to add vibrancy, but be sure to choose a seedless or low-fertility variety, as the plants are considered invasive in some areas. Other plants that attract pollinators include cosmos, foxgloves, and cone varieties. Certain herbs have a symbolic connection and can offer freshness in favorite recipes and a medicinal effect. Chamomile is one standout example of this archetype as its equated with comforting, but is also thought to work as an antioxidant, anti-inflammatory agent, and tissue regenerator. Tomatoes and leafy greens also help fight inflammation, and herbs can be seeped in water to flavor what can be a healthy alternative to soda, says Lisa Schwartz, a physical therapist and coordinator at the Marianjoy Center. “Planting in raised beds or along walls also is smart, so people dont have to bend and reach as much,” Schwartz says. And for those wanting something tactile, many therapy gardens, especially those designed for children, feature fuzzy, soft lambs ear, which has the additional benefit of bearing a cute name, Sachs says.
How you can take action: Direct clients to experts who know how to build and remodel houses to withstand the weather and keep energy costs down. Also, know how and where products and materials are made, since more buyers are asking, says Amanda Mason, senior design director at Chicago-based Belgravia Group. You can increase your knowledge by obtaining the National Association of REALTORS® Green Designation or attending a green-building conference. Why its happening: Color swings keep rooms fresh, but what may appeal often depends on how trend-focused the locale is, along with the age and style of the home. According to Sue Wadden, director of color marketing at Sherwin-Williams, “Grays are now in the midst of a warming trend.” In Chicago, real estate pro Jennifer Ames, with Coldwell Banker Residential Brokerage, says, “Its back to more white and off-whites.” Her clients are seeking a more neutral, calm background. In Boise, Idaho, beige appeals to the broadest range of buyers, but millennials moving downtown favor a statement wall of bright turquoise or magenta, says real estate salesperson Gehrke.
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