Published at Thursday, April 04th, 2019 - 09:46:41 AM. Home Decoration. By Alvie Albrecht.
Know your markets tastes. Understand what appeals to buyers by learning which kitchen features have helped area listings sell. And if theyre present in your listing, make sure you play them up in marketing and photographs. “Youre helping to sell a lifestyle,” says Nashville-based stager and designer Kristie Barnett. Differences exist, between cities and even within them. Chicago designer Alisa Bloom, who used to flip houses, says that while the stainless steel and brass range she purchased for her home might scare off some heartland buyers, it could be a major selling point in New York or Paris. Yet for Pogonitzs on-trend Chicago clients, wild backsplashes have become a status symbol. In hipster-centric Hoboken and Brooklyn, a large cohort were drawn to the bright green kitchen countertops in a recent Jill Biggs Group listing. In New York, theres wide variation. What appeals about a downtown Manhattan loft, such as its openness and industrial vibe from edgy, rough materials, may be very different from whats considered chic in a proper, polished, and conservatively furnished uptown Park Avenue apartment, says broker Ian Katz, founder of the Ian K. Katz Group in New York.
How you can take action: Direct clients to experts who know how to build and remodel houses to withstand the weather and keep energy costs down. Also, know how and where products and materials are made, since more buyers are asking, says Amanda Mason, senior design director at Chicago-based Belgravia Group. You can increase your knowledge by obtaining the National Association of REALTORS® Green Designation or attending a green-building conference. Why its happening: Color swings keep rooms fresh, but what may appeal often depends on how trend-focused the locale is, along with the age and style of the home. According to Sue Wadden, director of color marketing at Sherwin-Williams, “Grays are now in the midst of a warming trend.” In Chicago, real estate pro Jennifer Ames, with Coldwell Banker Residential Brokerage, says, “Its back to more white and off-whites.” Her clients are seeking a more neutral, calm background. In Boise, Idaho, beige appeals to the broadest range of buyers, but millennials moving downtown favor a statement wall of bright turquoise or magenta, says real estate salesperson Gehrke.
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