Published at Thursday, April 04th, 2019 - 09:48:30 AM. Home Decoration. By Alvie Albrecht.
Erin Powell, design director and principal at RoOomy, an online staging firm out of San Jose, Calif., concurs that a well-planned ceiling treatment can help a listing stand out. “It usually wont make or break a purchase, but it opens up the chance to make a buyer more interested,” she says. Here are five ways to showcase a ceiling. Use them sparingly—certainly not in every room—to avoid visual confusion. “Otherwise, the concept may lose its specialness,” Pickell says. This is the least expensive way to make a ceiling stand out and alter its look without major architectural change. New homes often feature the same white color on walls and ceilings, but broker Matt van Winkle with RE/MAX Northwest in Seattle recommends painting the ceiling slightly lighter than whats used on the walls to add depth. Generally, he advises steering clear of bold colors, except in childrens rooms.
Zoom in on whats extra-special. Good photography always helps a listing shine, but uber-personalized choices call for more than overall room shots, Katz says. He advises making certain features look aspirational—like theyre part of a curated Instagram feed. Pogonitz also sees social media as an inspiration for listing materials. “This is how millennials communicate, build interest, and gain followers,” she says, recommending agents use close-ups and short videos to relay a story about features that showcase personal style. However, if theres anything in the room that may not appeal, Kim Cantine with Coldwell Banker Village Green Realty in Rhinebeck, N.Y., suggests not highlighting it. “Buyers will see it in person, but you dont have to play it up,” she says.
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