Published at Monday, April 08th, 2019 - 00:56:14 AM. Home Decoration. By Aili Otto.
Why its happening: For the millennial generation, quality supersedes quantity. But this isnt limited to their desire for smaller, better homes, says Chicago designer Rebecca Pogonitz of GOGO design group. It also applies to what they choose to put inside their homes when they decorate. “Its not about keeping up with the Joneses. How they live dictates their choices,” she says. “Theyre very practical about the money they spend, often researching and gathering ideas from sites like Houzz and Pinterest that mix high and low, and then asking experts to cull and complete a look.”
When you think of sleek, modern homes, the traditionalist Washington, D.C., area is not the first place that typically comes to mind. Colonials and Greek revivalism seem to populate every other block, which gives Ron Mangas Jr.s focus on contemporary homes a kind of rarefied status. Mangass four-person team, The Contemporary Listings Group at TTR Sothebys International Realty in McLean, Va., closed nearly $39 million in total dollar volume in 2017; 87 percent of the 15 listings they sold were modern, and 77 percent of the 21 buyers they assisted bought modern properties. Mangas usually refers deals that stray outside the modern style to one of the two other associates on his team. But all their marketing dollars go toward attracting buyers and sellers who are interested in this niche.
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