Published at Monday, April 08th, 2019 - 21:36:35 PM. Home Decoration. By Alrik Schulze.
Listing agents have long had to manage the role of pets in selling a home, including removing smells, accessories, and even the pet themselves in the showing process. Many agents still follow that pattern but other prefer to downplay, rather than hide, all evidence from potential buyers. “I might leave a single leash hanging by a door because that might make a pet owner think of their animal and bring a smile to their face while not upsetting someone who doesnt like dogs,” says Kimberly Cantine, an associate real estate broker with Coldwell Banker Village Green Realty in the Hudson River Valley. Real estate salesperson Barb St. Amant with Atlanta Fine Homes, Sothebys International Realty, in Atlanta, prefers to cite the creature comforts available in online descriptions to stir interest in a listing rather than showcase them visibly.
The amount of money Americans spend to keep their pets happy is also on the rise. In 2015, pet owners spent almost $61 billion on food, toys, furnishings, and other pet goods, a 25 percent jump from five years before, according to APPA. Data from the U.S. Bureau of Labor Statistics and other sources seems to suggest that this type of spending is more resistant to economic shifts, such as the recent recession. And theres reason to believe demographics will support this trend long-term, particularly as pet-centric millennials move into homes. Last year, a story in Adweek suggested the fact that many millennials see pets as “starter children” offers an opportunity for brands.
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