Published at Monday, April 08th, 2019 - 21:50:27 PM. Home Decoration. By Alrik Schulze.
William Bedgood has a theory about why midcentury modern styles have come back into fashion with such force, and its not because of the mania around TVs “Mad Men.” He started noticing the motif popping up in national ad campaigns around a decade ago—the design aesthetic was being used to sell everything from cars to window cleaning solution. For him, it simply comes back to demographics. “People who grew up in the 50s; theyre in a position to—and they want to—relive their childhood,” he says. But its not just boomers; Bedgood, team leader of Bedgood & Associates Real Estate Group at Keller Williams Intown in Atlanta, notes that millennials are some of the most ardent appreciators of midcentury modern style. He suggests that younger consumers may instead be reacting against the styles that dominated in the 1990s. “The 10,000-square-foot mansion wasnt cool anymore. Instead of the bigger house, they wanted a better house.”
But many design pros offer caveats with this approach. Powell cautions that wallpapering both a ceiling and walls can look excessive, so she recommends covering one or the other. LaGrange warns against using paper with a definite directional cue, such as those with a clear top and bottom, since it wont be read “correctly” from a visual standpoint. Barnett, who trains stagers, suggests avoiding wallpaper on the ceiling when selling. “Its so taste-specific and many are still scared of paper,” she says. One way to hedge bets is to suggest one of the newer easy-to-remove papers from sources like Chasing Paper.
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