Published at Monday, April 08th, 2019 - 21:53:14 PM. Home Decoration. By Alrik Schulze.
When Bedgood moved his business to Atlanta, he took it up a notch. He added Facebook and Instagram pages to his Savannah-born outreach strategy. Rather than being a place for Bedgood to post listings, these social pages allow fans to share photos of local examples of the architectural style and discuss plans for updating their own midcentury homes. “I really didnt begin it as a business opportunity,” Bedgood says. “I thought of it as a community, an opportunity to put people together.” Eventually he brought this collection of like-minded individuals together in the real world. Bedgood now organizes events, often in the form of a cocktail party at the midcentury home of one of the online communities participants, once every quarter. He estimates that about 20 percent of the 50 transactions representing $15 million in sales that the team closed in 2017 were for midcentury modern properties. Succeeding as a style expert, he says, ultimately has less to do with the type of home style you choose than with your own zeal: “It needs to be a passion. I dont know that it would really work otherwise. You could do it, but it would be work—not fun.”
While Victorian-style homes (generally any house built during the reign of Queen Victoria, between 1837 and 1901) are equated more with romance than practicality, Spindler says they confer several structural advantages. Their old-growth redwood is less vulnerable to pests and earthquakes than newer homes framing. But there are also drawbacks. Victorians were almost always built without electrical service, so sometimes original gas pipes havent been turned off or may have residual gas in their lines after theyve been capped. This can be an issue for workers who might be cutting into old lines. And while many love the feeling of 11-foot ceilings, itll take more steps to get to the next floor, and painting and changing lightbulbs can be more involved. But (especially since many of the architectural plans for these homes were destroyed in the San Francisco earthquake of 1906) being aware and offering insights to clients about such positives and negatives are just part of the job of a style specialist, and Spindler embraces her role as adviser. “None of them come with manuals,” Spindler says. “Its an exploratory process.”
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