Published at Monday, April 08th, 2019 - 21:31:52 PM. Home Decoration. By Alrik Schulze.
Model homes and condos are a different breed. Custom homebuilders and developers are showing how much more important this niche has become by creating the illusion that a pet lives on the premises of their show homes. Toll Brothers, a custom builder of both single- and multifamily housing based in Horsham, Penn., stages swank models with plush pet beds and fancy dog showers that feature designer tiles. ICI Homes designed a “pet condo” under a stairway, a place that typically represents dead space, in one of their model houses. The area measures 4 by 4 feet, has a large opening with a gate, and room for a bed, bowls, light, and electric outlet. “The outlet can be used to plug in one of the newer self-cleaning litter boxes,” suggests sales assistant Sabrina Bosarge. Staging expert Kristie Barnett, founder of Expert Psychological Training in Nashville, Tenn., says builders arent risking much with these add-ons because they can easily be reimagined when needed—a shower can be used to rinse off small childrens feet or water plants, and a space under the stairs can become a play area or storage space.
Bedgood spent his first half-dozen years as a real estate professional in Savannah, Ga., where he began cultivating the niche. He would canvass local neighborhoods and snap photos of midcentury modern homes, researching tax records and adding pertinent information to his database. Hed also personally reach out to homeowners, either by knocking on doors or sending a handwritten note. The intention was less about future sales and geared more toward simply introducing himself and expressing admiration for the condition and style of the home, something homeowners seemed to appreciate. “A lot of it was just approaching them and saying, ‘Hey, I live in a midcentury house too. I saw your house; its amazing. I love it, ” he says. “They want to talk about that. They want to share.
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