Published at Thursday, April 04th, 2019 - 17:02:34 PM. Home Decoration. By Aili Otto.
Model homes and condos are a different breed. Custom homebuilders and developers are showing how much more important this niche has become by creating the illusion that a pet lives on the premises of their show homes. Toll Brothers, a custom builder of both single- and multifamily housing based in Horsham, Penn., stages swank models with plush pet beds and fancy dog showers that feature designer tiles. ICI Homes designed a “pet condo” under a stairway, a place that typically represents dead space, in one of their model houses. The area measures 4 by 4 feet, has a large opening with a gate, and room for a bed, bowls, light, and electric outlet. “The outlet can be used to plug in one of the newer self-cleaning litter boxes,” suggests sales assistant Sabrina Bosarge. Staging expert Kristie Barnett, founder of Expert Psychological Training in Nashville, Tenn., says builders arent risking much with these add-ons because they can easily be reimagined when needed—a shower can be used to rinse off small childrens feet or water plants, and a space under the stairs can become a play area or storage space.
Know your markets tastes. Understand what appeals to buyers by learning which kitchen features have helped area listings sell. And if theyre present in your listing, make sure you play them up in marketing and photographs. “Youre helping to sell a lifestyle,” says Nashville-based stager and designer Kristie Barnett. Differences exist, between cities and even within them. Chicago designer Alisa Bloom, who used to flip houses, says that while the stainless steel and brass range she purchased for her home might scare off some heartland buyers, it could be a major selling point in New York or Paris. Yet for Pogonitzs on-trend Chicago clients, wild backsplashes have become a status symbol. In hipster-centric Hoboken and Brooklyn, a large cohort were drawn to the bright green kitchen countertops in a recent Jill Biggs Group listing. In New York, theres wide variation. What appeals about a downtown Manhattan loft, such as its openness and industrial vibe from edgy, rough materials, may be very different from whats considered chic in a proper, polished, and conservatively furnished uptown Park Avenue apartment, says broker Ian Katz, founder of the Ian K. Katz Group in New York.
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