Published at Wednesday, April 03rd, 2019 - 06:01:36 AM. Home Decoration. By Adal Meier.
Sometimes the neighborhood chooses your niche for you. Bonnie Spindler, CRS, team leader at Zephyr Real Estate in San Francisco, didnt start out as a specialist in Victorian homes. But as a history buff and former antiques dealer, she loved buying old houses and fixing them up. So when she moved her real estate business from Minnesota to San Francisco in the 1990s, she was immediately drawn to Alamo Square, with its famous, much-photographed “Painted Ladies”—Victorian and Edwardian houses whose exteriors were painted in three or more colors in the 1960s in order to enhance their architectural details.
Zoom in on whats extra-special. Good photography always helps a listing shine, but uber-personalized choices call for more than overall room shots, Katz says. He advises making certain features look aspirational—like theyre part of a curated Instagram feed. Pogonitz also sees social media as an inspiration for listing materials. “This is how millennials communicate, build interest, and gain followers,” she says, recommending agents use close-ups and short videos to relay a story about features that showcase personal style. However, if theres anything in the room that may not appeal, Kim Cantine with Coldwell Banker Village Green Realty in Rhinebeck, N.Y., suggests not highlighting it. “Buyers will see it in person, but you dont have to play it up,” she says.
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