Published at Thursday, April 11th, 2019 - 10:41:23 AM. Home Decoration. By Adette Brandt.
Ceiling lights have changed a great deal in recent years; even housings for recessed cans reflect trends with different trim colors, materials, and diameters. Zuber likes placing them strategically around a ceiling rather than peppering a line of cans in the more common shotgun approach. Some also suggest eschewing the expected fixture at the center of a room, particularly in dining and master bedrooms, which gives greater flexibility when arranging furniture, says Amber Shay, national director of design studios for Meritage Homes, a Scottsdale, Ariz., builder of single-family homes.
When Bedgood moved his business to Atlanta, he took it up a notch. He added Facebook and Instagram pages to his Savannah-born outreach strategy. Rather than being a place for Bedgood to post listings, these social pages allow fans to share photos of local examples of the architectural style and discuss plans for updating their own midcentury homes. “I really didnt begin it as a business opportunity,” Bedgood says. “I thought of it as a community, an opportunity to put people together.” Eventually he brought this collection of like-minded individuals together in the real world. Bedgood now organizes events, often in the form of a cocktail party at the midcentury home of one of the online communities participants, once every quarter. He estimates that about 20 percent of the 50 transactions representing $15 million in sales that the team closed in 2017 were for midcentury modern properties. Succeeding as a style expert, he says, ultimately has less to do with the type of home style you choose than with your own zeal: “It needs to be a passion. I dont know that it would really work otherwise. You could do it, but it would be work—not fun.”
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