Published at Wednesday, April 10th, 2019 - 17:34:34 PM. Home Decoration. By Aili Otto.
Zoom in on whats extra-special. Good photography always helps a listing shine, but uber-personalized choices call for more than overall room shots, Katz says. He advises making certain features look aspirational—like theyre part of a curated Instagram feed. Pogonitz also sees social media as an inspiration for listing materials. “This is how millennials communicate, build interest, and gain followers,” she says, recommending agents use close-ups and short videos to relay a story about features that showcase personal style. However, if theres anything in the room that may not appeal, Kim Cantine with Coldwell Banker Village Green Realty in Rhinebeck, N.Y., suggests not highlighting it. “Buyers will see it in person, but you dont have to play it up,” she says.
Wallpaper made its debut centuries ago as a less costly alternative to tapestries used by affluent homeowners for decorating. In stark contrast, wallpaper today represents a luxury decorating tool. While the medium continues to cycle in and out of style, the pendulum has now swung in favor of wallpaper as more homeowners are eager for hues and patterns beyond the white, beige, and gray neutrals that have recently dominated interior palettes, says Chicago-based designer Tom Segal, principal of Kaufman Segal Design. But these arent the dainty floral or striped patterns of the past. Manufacturers such as Brooklyn, N.Y.–based Flavor Paper have introduced modern, sometimes funky patterns that include Andy Warhol floral prints and nature motifs. “[Wallpaper] lets my client start and end the day in a joyful way,” says interior designer Phillip Thomas. One of the reasons for the uptick in interest, he says, is because so many artisans now design papers that resemble exquisite works of art. “It gives homeowners an opportunity to create interest in certain rooms and differentiate spaces.”
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