Published at Wednesday, April 10th, 2019 - 17:24:09 PM. Home Decoration. By Aili Otto.
Related Companies, a real estate firm based in New York, has had a pet-friendly policy since it opened its first building in 1986. The company distinguishes itself by offering wax and booties to dogs at all its buildings in winter, and its MiMa building on New Yorks West 42nd Street has a separate dog terrace with a pool in the shape of a bone. Seven years ago, Related established its first Dog City location, providing pet care services for clients concerned about their pets well-being when they werent home. They offer baseline services, such as nail clipping and access to special play areas and pet clean-up space, for a yearly membership fee of $250. Spa services, walks, puppy nannies, veterinary care, and socialization services are provided in packages and on an à la carte basis. Director of Operations Leya Ogihara says the company looks to tailor offerings “with bespoke attention to each individual dogs needs.” She notes that Related Companies is currently developing a program that will specifically cater to cats.
When Bedgood moved his business to Atlanta, he took it up a notch. He added Facebook and Instagram pages to his Savannah-born outreach strategy. Rather than being a place for Bedgood to post listings, these social pages allow fans to share photos of local examples of the architectural style and discuss plans for updating their own midcentury homes. “I really didnt begin it as a business opportunity,” Bedgood says. “I thought of it as a community, an opportunity to put people together.” Eventually he brought this collection of like-minded individuals together in the real world. Bedgood now organizes events, often in the form of a cocktail party at the midcentury home of one of the online communities participants, once every quarter. He estimates that about 20 percent of the 50 transactions representing $15 million in sales that the team closed in 2017 were for midcentury modern properties. Succeeding as a style expert, he says, ultimately has less to do with the type of home style you choose than with your own zeal: “It needs to be a passion. I dont know that it would really work otherwise. You could do it, but it would be work—not fun.”
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