Published at Thursday, March 21st, 2019 - 19:05:54 PM. Outdoor. By Alberta Krämer.
Others, however, like adding more color for different visual effects. Designer Rebecca Pogonitz of Go Go Design in Chicago likes to use darker colors to create a cozy, almost a cocoonish, feeling, which she sometimes pairs with white trim to keep the overall feeling from seeming too heavy. Kristie Barnett, founder of The Decorologist in Nashville, also likes dark choices when staging a home for a memorable impression.
Zoom in on whats extra-special. Good photography always helps a listing shine, but uber-personalized choices call for more than overall room shots, Katz says. He advises making certain features look aspirational—like theyre part of a curated Instagram feed. Pogonitz also sees social media as an inspiration for listing materials. “This is how millennials communicate, build interest, and gain followers,” she says, recommending agents use close-ups and short videos to relay a story about features that showcase personal style. However, if theres anything in the room that may not appeal, Kim Cantine with Coldwell Banker Village Green Realty in Rhinebeck, N.Y., suggests not highlighting it. “Buyers will see it in person, but you dont have to play it up,” she says.
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