By Aili Otto. Outdoor. Published at Monday, March 11th, 2019 - 08:53:00 AM.
Most design professionals agree that wallpaper can be an exciting alternative to spice up a few rooms—in moderation. “Too much wallpaper makes a house dizzying just as painting each room a very different, dramatic hue can,” Segal says. Most often, wallpaper is used best in entryways, powder rooms, dining rooms, and master bedrooms, says Rebecca Pogonitz of GOGO Design Group outside Chicago. New York–based designer Jody Sokol prefers to limit paper to two rooms on the main floor of a two-story home. In a one-story house or apartment, she thinks it fine to paper a few more areas as long as adjoining rooms flow together with the same paint color, eliminating choppiness.
When it comes to cabinetry, colors are becoming more robust nationwide. Manufacturer MasterBrand Cabinets has found blue tones are becoming more popular, while teal, sage, and olive colors are making inroads. But when it comes to selling, color expert Amy Wax generally recommends being more cautious and favoring lighter colors that convey an easy-to-decorate, move-in atmosphere. How you can take action: Learn preferences of buyers in your market, which may require asking paint store salespeople, designers, architects, and color experts. Then share what you learn with clients. “You can help buyers find a look by showcasing an updated aesthetic that doesnt feel contrived,” Wadden says.
Similarly, Jennifer Roach, salesperson with Premier Sothebys International Realty in Sarasota, Fla., has a $1.2 million listing in her citys historic district that she says probably hasnt sold because its detached garage was converted to a guest cottage. The house has been listed since the end of March. She cautions homeowners that such an improvement represents a “gamble.” Whether youre selling a historic home that never had a garage, one on a tight lot where there isnt room, or one where the space has been converted, you can use a multistep marketing approach to help widen the buyer pool. Heres how to proceed:
Wallpaper made its debut centuries ago as a less costly alternative to tapestries used by affluent homeowners for decorating. In stark contrast, wallpaper today represents a luxury decorating tool. While the medium continues to cycle in and out of style, the pendulum has now swung in favor of wallpaper as more homeowners are eager for hues and patterns beyond the white, beige, and gray neutrals that have recently dominated interior palettes, says Chicago-based designer Tom Segal, principal of Kaufman Segal Design. But these arent the dainty floral or striped patterns of the past. Manufacturers such as Brooklyn, N.Y.–based Flavor Paper have introduced modern, sometimes funky patterns that include Andy Warhol floral prints and nature motifs. “[Wallpaper] lets my client start and end the day in a joyful way,” says interior designer Phillip Thomas. One of the reasons for the uptick in interest, he says, is because so many artisans now design papers that resemble exquisite works of art. “It gives homeowners an opportunity to create interest in certain rooms and differentiate spaces.”
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