Published at Thursday, March 14th, 2019 - 11:07:56 AM. Outdoor. By Aili Otto.
Another popular trend is the use of natural motifs and landscape murals, especially in dining rooms. In a similar vein, digital printing of supersized images and simulations of natural materials—from wood grains to striated stones—has gained traction, says Angel Georgiou, senior marketing specialist for imaging supplies with Canon Solutions America in the Chicago area. “Home owners now can buy standard images off the shelf or turn their own high-quality photos into wall coverings,” says Georgiou, whose company manufactures equipment and distributes wide-format graphic printing supplies. “It makes it easier for consumers to order online and install products themselves without wallpaper paste. Then, later, they can more easily take them down.”
When you think of sleek, modern homes, the traditionalist Washington, D.C., area is not the first place that typically comes to mind. Colonials and Greek revivalism seem to populate every other block, which gives Ron Mangas Jr.s focus on contemporary homes a kind of rarefied status. Mangass four-person team, The Contemporary Listings Group at TTR Sothebys International Realty in McLean, Va., closed nearly $39 million in total dollar volume in 2017; 87 percent of the 15 listings they sold were modern, and 77 percent of the 21 buyers they assisted bought modern properties. Mangas usually refers deals that stray outside the modern style to one of the two other associates on his team. But all their marketing dollars go toward attracting buyers and sellers who are interested in this niche.
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