Published at Monday, April 08th, 2019 - 20:43:11 PM. Home Decoration. By Adette Brandt.
When Bedgood moved his business to Atlanta, he took it up a notch. He added Facebook and Instagram pages to his Savannah-born outreach strategy. Rather than being a place for Bedgood to post listings, these social pages allow fans to share photos of local examples of the architectural style and discuss plans for updating their own midcentury homes. “I really didnt begin it as a business opportunity,” Bedgood says. “I thought of it as a community, an opportunity to put people together.” Eventually he brought this collection of like-minded individuals together in the real world. Bedgood now organizes events, often in the form of a cocktail party at the midcentury home of one of the online communities participants, once every quarter. He estimates that about 20 percent of the 50 transactions representing $15 million in sales that the team closed in 2017 were for midcentury modern properties. Succeeding as a style expert, he says, ultimately has less to do with the type of home style you choose than with your own zeal: “It needs to be a passion. I dont know that it would really work otherwise. You could do it, but it would be work—not fun.”
Mangas loves his job, but in the very next breath likens the niche to “shooting myself in the foot.” Many contemporary homes were custom-built in close consultation with the future owners and dont follow cookie-cutter rules about where rooms should be located. “When you put it on the resale market, it can be difficult,” he says. “The best buyer in the market is the homeowner themselves.” Though he says his niche is “the hardest inventory to sell in the region,” Mangas wouldnt have it any other way. “Its driven so much by love. I get to be joyful about every listing.”
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