Published at Tuesday, April 09th, 2019 - 17:06:09 PM. Home Decoration. By Adela Weber.
Chicago designer Rebecca Pogonitz, founder of GOGO Design Group, credits the Scandinavian appreciation for a simpler, more soul-nourishing lifestyle—often known by the Danish term ”hygge” (pronounced hue-guh)—for this move toward coziness and comfort. “My clients crave time for self-care and family,” Pogonitz says. “Many had this growing up but now find their family members arent together at home even for dinner. They want to recreate that human connection.” Now, this desire is finding its way into home design by way of spaces that are sometimes called “pajama lounges,” a cutesy name that suggests a room in which to gather before bedroom, literally in PJs or sweats. This space is usually closer to bedrooms, often upstairs, as an intermediate area for intimate evening hours after dinner and before heading off to sleep. “Its a place that has a totally different identity from a downstairs living or family room,” says Stephan Burke, a real estate salesperson with Cassis Burke Collection at Brown Harris Stevens in Miami.
William Bedgood has a theory about why midcentury modern styles have come back into fashion with such force, and its not because of the mania around TVs “Mad Men.” He started noticing the motif popping up in national ad campaigns around a decade ago—the design aesthetic was being used to sell everything from cars to window cleaning solution. For him, it simply comes back to demographics. “People who grew up in the 50s; theyre in a position to—and they want to—relive their childhood,” he says. But its not just boomers; Bedgood, team leader of Bedgood & Associates Real Estate Group at Keller Williams Intown in Atlanta, notes that millennials are some of the most ardent appreciators of midcentury modern style. He suggests that younger consumers may instead be reacting against the styles that dominated in the 1990s. “The 10,000-square-foot mansion wasnt cool anymore. Instead of the bigger house, they wanted a better house.”
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