Published at Thursday, April 11th, 2019 - 17:50:42 PM. Home Decoration. By Altmann Pfeiffer.
Sometimes the neighborhood chooses your niche for you. Bonnie Spindler, CRS, team leader at Zephyr Real Estate in San Francisco, didnt start out as a specialist in Victorian homes. But as a history buff and former antiques dealer, she loved buying old houses and fixing them up. So when she moved her real estate business from Minnesota to San Francisco in the 1990s, she was immediately drawn to Alamo Square, with its famous, much-photographed “Painted Ladies”—Victorian and Edwardian houses whose exteriors were painted in three or more colors in the 1960s in order to enhance their architectural details.
When you think of sleek, modern homes, the traditionalist Washington, D.C., area is not the first place that typically comes to mind. Colonials and Greek revivalism seem to populate every other block, which gives Ron Mangas Jr.s focus on contemporary homes a kind of rarefied status. Mangass four-person team, The Contemporary Listings Group at TTR Sothebys International Realty in McLean, Va., closed nearly $39 million in total dollar volume in 2017; 87 percent of the 15 listings they sold were modern, and 77 percent of the 21 buyers they assisted bought modern properties. Mangas usually refers deals that stray outside the modern style to one of the two other associates on his team. But all their marketing dollars go toward attracting buyers and sellers who are interested in this niche.
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