Published at Thursday, April 11th, 2019 - 17:49:26 PM. Home Decoration. By Altmann Pfeiffer.
William Bedgood has a theory about why midcentury modern styles have come back into fashion with such force, and its not because of the mania around TVs “Mad Men.” He started noticing the motif popping up in national ad campaigns around a decade ago—the design aesthetic was being used to sell everything from cars to window cleaning solution. For him, it simply comes back to demographics. “People who grew up in the 50s; theyre in a position to—and they want to—relive their childhood,” he says. But its not just boomers; Bedgood, team leader of Bedgood & Associates Real Estate Group at Keller Williams Intown in Atlanta, notes that millennials are some of the most ardent appreciators of midcentury modern style. He suggests that younger consumers may instead be reacting against the styles that dominated in the 1990s. “The 10,000-square-foot mansion wasnt cool anymore. Instead of the bigger house, they wanted a better house.”
Spindler is active in local preservationist and historic groups. But perhaps the most important connection she can make is with a capable contractor. While the exteriors of many San Francisco Victorians are protected by historic preservation ordinances, the interiors are generally not. Electricians and plumbers often suggest that the only way to update a Victorian is to tear out original walls. But Spindler knows it can be less expensive to drop pipes and other infrastructure straight through the homes balloon framing or to wire electrical lines through an attic than to tear out valuable, original plaster work. “The crazy things that people do to these poor old houses. The walls never look the same,” Spindler laments. She compares the work of contractors who skillfully retain old Victorian walls to that of arthroscopic surgeons, who use fiber optic technology and video cameras to avoid open surgery: “Its better for the patient in the long run.” While Spindler is glad to see more young people interested in historic homes, she acknowledges her niche is limited by the number of Victorians in her market, estimated to be around 7,500 single-family homes. “Its not a lot, and we lose more every year,” she says. “Theyre not making any more of them, obviously.”
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